Let's Start Some Sh!t that Matters

Hi! I'm Amber Artemis Finsel and I help people start successful businesses, projects, programs, or nonprofits that align with their values and vision. My 18+ years of experience is with organizations that serve local or regional communities and embrace sustainability. It is my passion to connect with natural rhythms, seasons, and cycles. I guide those feeling stuck or ready to start something new, offering them a clear path to launch impactful, mindful ventures that contribute to both personal fulfillment and community well-being. I’m here to help you start what truly matters to you and help you get sh!t done!

I help entrepreneurs:

*shift your money mindset

*define your ideal life

*be accountable to your goals

*embrace and overcome challenges

How to Work with Me

Whether you're just getting started or looking to level up, I can help you on your path in the small business launch world.

PERSONALIZED ROAD MAP TO SUCCESS

Already underway? Start here. Purchase a done-for-you evaluation of all of your business assets online. coming soon

DARK HALF MASTERMIND

Ready to reflect and grow? Join the equinox-to-equinox entrepreneur life support program. Learn more...

1:1 COACHING PACKAGES

Tailored services to achieve your goals with accountability and insight. coming soon

Focus. Shoot. Grow.

Photography was my longest running business where I honed the foundational skills necessary to be 100% self employed. I have since worked successfully in executive leadership as CEO of a community foundation and served as COO/General Manager of a winery I helped launch with my husband. ...All while being a mother of three!

At whatever coaching level you choose to participate, I work closely with you to set achievable goals and create a customized plan to grow your business and live your ideal life. Whether you’re brand new to the small business world or already here and feeling stuck, my tailored approach ensures you receive the support and guidance you need to succeed.

Survive & Thrive

Get clear on your vision and purpose. Take the right steps to achieve your goals. Maintain your sanity and well-being so you have the energy to keep going and live life to the fullest!