Launch Your Real Small Business & Build Your Dreams

Hi, I’m Amber Artemis, founder of Dark Half Mastermind and creator of Moonshot, a self-paced course designed to help you launch your real small business—a business that delivers tangible products or services locally or regionally and forms the backbone of our communities. Whether you’re dreaming of starting something new or you’ve hit a wall, I provide practical strategies, actionable steps, and thoughtful guidance to help you turn your ideas into a thriving, real small business.

What I Offer

Moonshot – A flexible, work-at-your-own-pace program that walks you through the essential steps to launch your own real small business. Perfect for go-getters ready to start but craving structure.
Dark Half Mastermind – A 6-month group coaching program that offers personalized support, strategic insights, and accountability. If you’re stuck or struggling to grow, this is where transformation happens.
Real Small Business Podcast – Real stories and strategies from real entrepreneurs. Tune in for inspiring conversations and practical advice.Free Resources – From downloadable guides to insightful blog posts, I provide tools to help you stay on track and build a business you’re proud

Why a Real Small Business?

Because real small businesses matter. They provide real value—products people need or love, services that solve problems or bring joy, and countless quality of life contributions that strengthen our communities. I’m here to help you:

✅ Define your mission and clarify your vision

I help you take the time to figure out what it is you really want to achieve so that when things get tough (and they often do!), you can stay true to your vision.

✅ Develop a solid strategy to launch and grow

I partner with you to look at all the angles and get set up to succeed.

✅ Build financial foundations for long-term success

I'll help you learn best practices and implement a plan to make sure you're secure and profitable.

✅ Overcome fear, doubt, and the overwhelm of starting something new

Because we all need a trusted friend to check in with, who knows what they are talking about, and can help get us back on track.

How We Get You There

I believe in blending smart business strategy with thoughtful intention. While cyclical living and seasonal planning are part of my approach, the core of what I offer is rooted in helping you: